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News Release

Dental Trade Alliance and DentalMarketIQ® Announce the Availability of New Dental Market Insight Report

Inaugural Syndicated Market Report to Debut in Webinar for DTA Members on July 22, 2020.

HAMILTON, NJ, July 14, 2020 -- DentalMarketIQ®, a division of P&R Dental Strategies, LLC and the premier provider of customer targeting and marketing effectiveness insights to dental manufacturers, distributors and labs, today announced the July 22, 2020 inaugural release of the Dental Trade Alliance Syndicated Market Report. This new Market Report is the result of an exclusive agreement between the Dental Trade Alliance (DTA) and DentalMarketIQ (DMIQ) to develop a comprehensive database of DTA members’ sales data and produce market insight reports exclusively for DTA members.

The Market Report will be issued monthly and quarterly in digital format, providing granular market share information by product category as well as trend insights for merchandise and equipment sold in the U.S. The Market Report’s data and insights are based on dental merchandise, equipment, and laboratory sales data supplied by participating DTA members that has been aggregated into the new DentaSales™ database. This new comprehensive, state-of-the-art DentaSales database and the new DTA Market Reports will now provide DTA members with a truly transparent, accurate and detailed view of both national and regional dental markets plus extensive insights into market share and sales trends.

Greg Chavez, CEO of the Dental Trade Alliance, said: “Providing DTA members with critical business intelligence has always been a strategic priority. As the dental industry enters the critical restart phase, ensuring that our members are equipped with the best possible dental industry market information has never been more important. We are confident that by providing the near real-time, data-driven insights outlined in this new report, DTA members will have more clarity and insight to spark market growth for their organizations.”

Paul T. Sheils, CEO of P&R Dental Strategies and DentalMarketIQ added: “We are honored and privileged to have partnered with the DTA on this exciting project. For over two decades, P&R/DMIQ has been providing dental organizations with actionable custom analyses and data-driven insights, leveraging the largest database of commercial dental insurance claims in the country. We’re thrilled to now be working with the terrific team at the DTA to bring this deep expertise in dental data and analytics to DTA members. Thanks to the extensive and close collaboration between the DTA, DTA member companies and the DMIQ team for the past several months, I’m confident that these new DTA Market Reports will bring an entirely new level of transparency, accuracy, thoroughness and actionability to DTA members hungry for a source of national and regional dental market data they can rely and act upon.”

On July 22, 2020, coinciding with the release of the inaugural DTA Market Report, the DTA and DentalMarketIQ will conduct a live webinar for DTA members providing details on the Market Report’s content, structure, delivery format and pricing. The webinar will feature opening remarks from DTA CEO, Greg Chavez. DTA members can register for the webinar here.

For more information about the new DTA Syndicated Market Reports, the DentaSales database, and DentalMarketIQ’s other data and analytics services visit


For business inquiries, please contact DentalMarketIQ Business Development at

About DentalMarketIQ®

DentalMarketIQ® is the leading provider of business intelligence and data for dental equipment and merchandise suppliers. Maintaining the most comprehensive dentist location and dental claims database in the country, DentalMarketIQ provides suppliers with a trusted, single source of truth on nearly all active U.S. dentists to guide suppliers to the highest-potential sales targets and support their future growth strategies. Through data and analytics, engagement and execution support and consulting services, we help dental suppliers acquire new customers, keep and grow existing customers, introduce new products and enter new markets. With these powerful data solutions and a team of dental market and analytics experts to help suppliers better understand their markets, DentalMarketIQ is the authority on dental industry trends, developments and business optimization solutions. DentalMarketIQ is a division of P&R Dental Strategies, LLC, the premier dental insights company.

About The Dental Trade Alliance

The Dental Trade Alliance (DTA) is an association of companies that provide dental equipment, supplies, materials and services to dentists and other oral care professionals. Our member companies include distributors, dental laboratories and manufacturers, located in the United States, Canada and Mexico. By providing the best equipment, materials and services to dentists and oral care professionals, we are partners in improving the oral health of everyone.


Joe Mann
Vice President of Marketing
Phone: +1.609.783.9011

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