DentalMarketIQ solutions are designed to address three basic needs that are emerging as the dental industry embraces data-driven marketing and sales strategies:
Understand Your Market
How large is it? Is it growing? How are you performing versus the available market?
Establish a Single Source of Truth on
Identify independent dentists and group practice members to discover growth opportunities. Enable precise team alignment. Cleanse and update your CRM data.
Engage in Practice-Level Profiling
Prioritize engagement by utilizing metrics like Value as a Customer. Identify customer growth and cross-sell opportunities. Match content, message and offers to practice need (Personalized, 1:1 Marketing).
Expert insights into large and small group practice affiliations, plus individual practices. Accurate location and dentist information accessible anytime.
Insights in customer targeting, market segmentation, patient treatment patterns, pricing studies, territory alignment, score cards and by-ZIP code market trends.
Dental market trends and projections that serve as leading indicators for where the dental market is heading across 7 procedure categories.